College football offers a whole set of gifts and bowls this season
After nearly half of the bowl games were cancelled last year, stakeholders in the college football playoffs look forward to spending record amounts in the next few weeks as part of their annual gift-giving tradition.
Our 16th annual review of the gift packages provided to players by the committee that operates 43 I-Bowl games (including next month’s national championship) shows that these organizations will provide contestants with more than $6 million in electronics, watches, and other products. The items are in their respective games.
The most common way to distribute these gifts is to arrange online or face-to-face "gift sets." According to NCAA rules, each school can provide up to 125 game participants with orders and allow the purchase of items, or items, with a total value of not more than 550 per person Dollar. Additional packages can and are usually purchased by the school. 24 committees will host such events this season.
The remaining committees follow the same NCAA guidelines, but choose to arrange and display packages themselves instead of providing kits.
Suppliers such as Fossil (watches) and Maui Jim (sunglasses) provide staff to customize items suitable for each player.
Jon Cooperstein introduced the gift suite concept at the Orange Bowl in 2008. He said that before the pandemic, the committee liked to hold events at the host hotel, the unique location of the host city, or on campus. After last year's gift giving event was almost 100% online, most committees provided schools with options. Cooperstein worked with 27 committees this year, including the National Championship.
Game sponsors themselves rarely participate in the gift-giving process.
This will be Sony’s fifth year title sponsorship of the Carnival Bowl, and the company will provide the committee with its hard-to-find Sony PS5. In addition, Virginia and SMU players in Fenway Sports Management's inaugural Mustard Bowl will receive a Dopp kit provided by Boston Red Sox sponsor LLBean. As part of Kellogg's title sponsorship starting in 2019, a box of icing flakes will be distributed during the Sun Bowl pre-match celebration.
The 18 stadiums hosting the bowl games have naming rights agreements, but none of these partners provide gifts. The representatives of the Goodyear Cotton Bowl and the organizers of the National Championship this season have maintained the tradition of not disclosing the contents of their respective packages.
Other outstanding items this year:
■ Eastern Michigan and free agents will choose one of eight colors of YoBow massage pistols from the LendingTree Bowl gift set. Depending on the color chosen by the player, the company will donate to one or two of the 15 charities. With guaranteed prices, Duke’s Mayo and Barstool Sports Arizona bowls will also distribute massagers.
■ EasyPost Hawai'i Bowl has worked with Honolulu-based Tori Richard for 12 years and will provide players in Memphis and Hawaii with the company's Kahala brand jerseys.
■ The bowl package that debuted this year is a personalized character of Action Face. Lockheed Martin Armed Forces Bowl (Missouri Army) and Servpro First Responder Bowl (Louisville Air Force) players will take headshots and choose a football pose, and then a company of six former Hasbro and Activision employees will use 3D printers Create a personalized doll for each player.
At noon on December 17th ET (ESPN) MTSU vs. Toledo Thomas Robinson Stadium (Nassau, Bahamas) ■ Shorts; ice shaker; beach towel; rope backpack; party emblem; additional items to be determined
December 17th at 6pm (ESPN2) Carolina Coast vs. Northern Illinois Exploria Stadium (Orlando) ■ Hoodie; long-sleeved straight T-shirt; flexfit performance cap; luxury duffel bag; wireless power bank; ice shaker
December 18, 11 AM (ESPN) Western Kentucky vs. Appalachian FAU Stadium (Boca Raton, Florida) ■ Gift Set
Noon on December 18 (ABC) SC State vs. Jackson State Mercedes-Benz Stadium (Atlanta) ■ Gift set; backpack; peas; rechargeable battery pack; gift certificate for mother; magazine
December 18, 2:15 pm (ESPN) Fresno State University vs. UTEP Dreamstyle Stadium (Albuquerque, New Mexico) ■ Gift set
December 18th at 3:30 pm (ABC) BYU vs. UAB Independence Stadium (Shreveport, La.) ■ Gift set; Fossil watch; New era Peas; Commemorative football
December 18th, 5:45pm (ESPN) Liberty vs. E. Rad Peebles Stadium, Michigan (Mobile, Alabama) ■ Gift set
December 18th at 7:30pm (ABC) Utah and Oregon SoFi Stadium (Inglewood, California) ■ JR 286 duffel bag; Bumpboxx Bluetooth speakers; Maui Jim sunglasses accessories; commemorative football; water bottle; gift card (value To be determined)
December 18th at 9:15pm (ESPN) Louisiana vs. Marshall Caesars Superdome (New Orleans) ■ Gift set; fossil watch
December 20th at 2:30 pm (ESPN) Tulsa vs. Old Dominion Brooks Stadium (Conway, South Carolina) ■ Gift set; fossil watch; Big Game signature football; ice shaker
December 21st at 3:30 pm (ESPN) Kent State University vs. Albertson Stadium, Wyoming (Boise, Idaho) ■ Gift set
December 21st at 7:30pm (ESPN) San Diego State University vs. UTSA Toyota Stadium (Frisco, Texas) ■ Gift set; Herschel backpack; Justin cowboy hat; Big Game signature football; Peas; Commemorative Coin; party emblem
December 22nd at 8pm (ESPN) The Army vs. Amon Carter Stadium, Missouri (Fort Worth, Texas) ■ Gift set; Peas; Action face pictures; Google Chromecast; Memorial football
December 23rd at 3:30 pm (ESPN) North Texas vs. Miami (Ohio) Toyota Stadium (Frisco, Texas) ■ N/A
December 23rd at 7pm (ESPN) UCF vs. Raymond James Stadium (Tampa), Florida ■ Gift set; earphones; cool backpack; beach towel; ice shaker
December 24th at 8pm (ESPN) Memphis vs. Hawaii Clarence TC Ching Athletics Complex (Honolulu, Hawaii) ■ Electronic gift kit; Oakley sunglasses and backpack; Kahala Aloha shirt; beach towel; swimming trunks
December 25, 2:30 PM (ESPN) Ball State. vs. Cramton Bowl, Georgia (Montgomery, Alabama) ■ Gift set; fossil watch; ESPN beanie and rolling travel bag; Big Game signature football
December 27th at 11 am (ESPN) West Michigan vs. Nevada Ford Stadium (Detroit) ■ JBL Tune 750BTNC Bluetooth, Harman noise-cancelling wireless headphones; $175 Best Buy gift card; PhotoSlap life-size photo stickers; backpacks and tags; souvenirs Football; other game merchandise
December 27th at 2:30 pm (ESPN) East Carolina vs. Boston College Marine Corps Memorial Stadium (Annapolis, MD) ■ $350 Visa gift card; wireless headset; peas
Noon on December 28 (ESPN) Houston vs. Auburn Conservation Stadium (Birmingham, Alabama) ■ Gift set; hat; ice shaker; shadow kit
December 28th at 3:15 pm (ESPN) Air Force vs. Louisville Gerald J. Ford Stadium (Dallas) ■ Gift set; Action Face personalized character; Anker mobile phone charger; Memorial football
December 28th at 6:45 pm (ESPN) Texas Tech University and Mississippi State Freedom Bowl Memorial Stadium (Memphis) ■ Bose SoundLink Flex Bluetooth speakers; Caravelle by Bulova watches; Nike backpacks, sunglasses, sneakers and sports sandals; Memorial football
December 28th, 8pm (Fox) North Carolina vs. UCLA Petco Park (San Diego) ■ Gift set; fleece hoodie; short-sleeved T-shirt; long-sleeved T-shirt
December 28th at 10:15pm (ESPN) West Virginia vs. Minnesota Chase Stadium (Phoenix) ■ Theragun Pro massager; Lululemon 22L Cruiser backpack; 26-ounce ice shaker
SMU vs. Fenway Park, Virginia (Boston) on December 29th at 11 am
December 29th at 2:15 pm (ESPN) Virginia Tech and Yankee Stadium, Maryland (New York) ■ Various New Era products and shopping experience at the Harmon NYC store; Belfort Circle
December 29th at 5:45pm (ESPN) Clemson vs. Iowa State Camping World Stadium (Orlando) ■ $400 Amazon Gift Card; Fossil Watch; Ogio Backpack; Memorial Football
December 29th at 9:15pm (ESPN) Oregon vs. Alamodome, Oklahoma (San Antonio) ■ US$490 MasterCard gift card; ice shaker bottle; mini helmet; panoramic team photo
December 30th at 11:30 am (ESPN) North Carolina vs. Bank of America Stadium, South Carolina (Charlotte) ■ Hypervolt Go massager; shopping experience at Belk's Southpark flagship store
December 30th at 3pm (ESPN) Tennessee vs. Purdue Nissan Stadium (Nashville) ■ Gift set
December 30th at 7pm (ESPN) Michigan. vs. Pitt Mercedes-Benz Stadium (Atlanta) ■ A $400 MasterCard gift card provided by University Fancard; fossil watches; commemorative football
December 30th at 10:30pm (ESPN) Wisconsin vs. Arizona Loyalty Stadium (Las Vegas) ■ Gift set
December 31st at 11 am (ESPN) Wake Forest vs. Texas A&M TIAA Bank Stadium (Jacksonville) ■ Maui Jim sunglasses try-on; fossil watches; waterproof Bluetooth speakers; noise-cancelling headphones; power banks; tile Bluetooth Wireless tracker
Noon on December 31st (CBS) Washington State vs. Miami Sun Bowl (El Paso, Texas) ■ Gift set; Majestic pro-base fleece pullover; watch in time; Ogio Excelsior backpack; hat; commemorative coin
December 31st at 2 pm (Barstool Sports) Boise State University vs. Mid-Michigan Stadium (Tucson, Arizona) ■ Lululemon backpack; display custom suit jacket; bucket hat; Hypervolt Go massager; BBTEK wireless waterproof Bluetooth light-emitting speaker
December 31, 3:30 (ESPN) Alabama vs. Cincinnati AT&T Stadium (Arlington, Texas) ■ Will not disclose
December 31, 7:30 (ESPN) Michigan vs. Georgia Hard Rock Stadium (Miami Gardens, Florida) ■ Gift set; Tourneau watch; Memorial football
Noon on January 1 (ESPN2) Arkansas vs. Pennsylvania State University Raymond James Stadium (Tampa) ■ $150 Amazon gift card; fossil watch; Jostens ring; $25 Outback Steakhouse gift card; hat
January 1st at 1:00 pm (ABC) Iowa vs. Kentucky Camping World Stadium (Orlando) ■ $400 Amazon gift card; fossil watch; Ogio backpack; commemorative football
January 1st at 1:00 PM (ESPN) University of Notre Dame and Oklahoma State Farm Stadium (Glendale, Arizona) ■ PlayStation 5 console and TBD games
January 1st at 5 pm (ESPN) Ohio State University vs. Utah Rose Bowl (Pasadena, California) ■ Gift set; fossil watch; Ogio backpack; New Era 9Fifty elastic cap
January 1st at 8:45pm (ESPN) Baylor vs. Ole Miss Caesars Superdome (New Orleans) ■ Gift set; fossil watch; new age hat; hooded T-shirt
January 4th at 9pm (ESPN) Kansas State University vs. LSU NRG Stadium (Houston) ■ Gift set; Nike backpack, hat and drawstring bag; belt buckle; cowboy hat; headscarf
January 8th at 8pm (ESPN) to be determined vs. to be determined Lucas Petroleum Stadium (Indianapolis) ■ Will not disclose (Present from last year: Diesel watch; watch trunk; Claire Chase suitcase)
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